He has been named as one of the most influential Indians in 2004 by Asia Inc. and was the only designer back then, to have been invited to the showcase of the Milan Fashion Week. He has also been awarded a National Award for his costume designing in the critically acclaimed movie ‘Black’. Back then he was just a promising young designer who had won several awards for his final collection from NIFT, and launched his brand in 2002 after winning a internship with Georgina Von Etzdorf for winning Femina British Council's Most Outstanding Young Designer of India Award.
Sabyasachi has created his own niche in the fashion industry today, for taking an unusual approach to designing. While he may make traditional clothing for one collection, he will make the men wearing them, sport big moustaches and beards in this era of clean shaven metro-sexuality. The women wearing traditional ensembles but adorned with thick black glasses. In his own words “international styling with an Indian soul”. He has even broken away from his own trademark bohemian styles, in the Lakme Fashion Week, showcasing a few transparent gowns with underpants showing, heavily embroidered and sequined dresses. A style statement which, he said, was to get away from his ‘Mid life Crisis’.
"All my years I have been experimenting with the same designs. I personally feel that my collections had gone reasonably boring in the past few years and I needed to get away from that. I feel that I should have come up with this collection five years back," Sabyasachi said.
"Sometimes there are a lot of things that are not of your sensibility... like edgy clothes or showing undergarments. But this time I wanted to create something that was bohemian, magical, sentimental yet very fun," he said.
His collections are inspired from varied influences, whether it is desert gypsies, prostitutes, or antique textiles and cultural traditions of India, believing that “clothes should just be an extension of one’s intellect”. Sabyasachi is known to have used unusual fabrics, textures and detailing, patch work, appliqué and diplique, heavy and striking embellishments and a out of the ordinary color palette which not many others dare to use for their collections.
His clothes sell all over the world including USA, UK, Switzerland, Russia, Greece, Germany, Kuwait and UAE and in India he has retails at New Delhi -Carma & Ogaan, ; Mumbai -Melange & Ensemble ; Kolkata-Espee & Intrigue, and Hyderabad- Origins and Oorja.
Awards and accolades
- Award from the confederation of india apparel exports in 2001
- Award from nift 2002
- Femina british councils most outstanding young designer of india award.
- Best designer award given by CIAe in 2003
- Young achiever’s award by provogue society in 2003
- Grand winner award at the Mercedes benz new asia week at Singapore in 2003
- Outstanding achievers award , Indian chamber of commerce, 2004
- Hall of fame award , Indian Chamber od Commerce
- Award for the most stylish film given by bollywood fashion awards (new York) 2006
- Award for designer of the year Bollywood fashion awards (new York) 2006
- MTV lycra Style award
- National award for the best costume designer for feature film (Black ) 2005
photograph from: sulekha .com