5 Myths about the Fashion Industry

There are several Myths about the fashion Industry, just trying to dispel some of them.



MYTH:1. All fashion designers design atrocious clothes that can be worn only by lady gaga or on the ramp

FACT:
That cant be true, can it? Designers work round the year to put clothes on the shelves. Making forecasts, experimenting with color palettes, working on different geographical locateions to see what the people need, doing research on various kinds of fabric and techniques to make a wardrobe. They work with other designers and watch trends, work on costing and economics of the garment and most importantly the psyche of people - to see what they want. Fashion has innumerable aspects to it.



MYTH:2. Fashion means expensive

FACT:
While designer labels are expensive, there is a curve with all fashion trends. All expensive clothing can be toned down with less expensive fabrics, simpler silhouettes, smaller drapes and are available in the market for a lot less cost than you imagine. And fashion is about putting things together right, which ultimately depends on individual taste.


MYTH:3. Designers design keeping only models in mind

FACT:
Every design is made to accentuate the body, to make the body look aesthetic and beautiful. Designers do showcase the designs on tall, slender men and women, but the clothes on the shelves are designed keeping each body type in mind, just taking inspiration or some elements from the ramp. The consumer decides which will make them look better and which will not.


MYTH:4. Ramp designs are a waste of money

FACT:
The Ramp designs are divided into couture and prêt line. Simply put, couture design is high fashion, and have a let's say 'wild' or 'dramatized' approach to it, prêt line (prêt-à-por·ter: ready to wear clothing) is what affects the trends that are followed all over the world. The trends set on the ramp are followed by various production houses all over the world. they work as the inspiration for pret designers, for the trends to be set in the future. They also introduce new fabrics, dyeing techniques, technology to the industry. And these designs set the trends, for example, when the high wasted look comes in, it is first showcased on the ramp, after a lot of research and forecast has gone into it. It is a generic example, but a little more study can make one realize how fashion trends can change because of these fashion shows.


MYTH:5. Fashion is not for the intellectual mind

FACT:
Fashion is just a prevailing mode of style in the people. However, everyone is affected by fashion. in some way or the other everyone has influences. Even the nonchalant intellectual minds have influences. But, it does not mean that everyone follows or should follow the same trends blindly. Every one has an individual style and attitude. For example, I might like short dresses in flowery colors, you may not. This is called individual taste, which is why there is so much variety in the market today. But all of us succumb to the subtle changes of fabric, colors, silhouettes, etc that the clothing industry brings every year to the ramp and then to the market. 
No one wants to or should dress badly, and that is all fashion is about - Dressing well, wearing the right accessories, making yourself presentable. A school girl will dress differently from a college going girl, and an office going girl. And designers study and understand that difference. An 'intellectual' mind does not mean you can dress shabbily and go everywhere. Have your own style statement, don't just copy everyone around blindly cause they are dressed in a certain way, but don't say you don't want to be presentable because you are intelligent.

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About Aparna Mudi

Aparna is a fashion graduate from NIFT, New Delhi. She has a passion for writing about everything under the sun, especially about fashion and lifestyle.

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