The Second part of the Article which you can read HERE
|Simone Tata with JRD Tata, Photo credit|
The legendary Spencer Sisters, Sylla and Nergish pioneered the early forms of fashion catwalk as we know it today and the India’s first boutique was opened in Mumbai in 1965 named ‘Dagina’ by Mr. Chandu Morarjee, but it was only in the nineties that Indian designers actually made a niche for themselves. Designers like Ranna Gill, Rohit khosla, Rohit Bal, J.J. Valaya, started their solo shows, having to work on everything, the styling, the music, fixing up the venue, choreography; for which we now have dedicated staff during the show. With FDCI (Fashion Design Council ofIndia) forming as a business industry association of designers only about a decade ago, it has a lot to look forward to. There are dedicated courses and colleges (NIFT) that offer higher education in fashion entrepreneurship and the technical knowhow. A lot of designers like Manish Arora, Sabyasachi Mukherjee, Rajesh Pratap Singh, etc. have now started participating in International Fashion Weeks and been appreciated there too.
|The Famous Tere Naam Hairstyle, Even Buffaloes Loved it|
The fact is that no matter how optimistically some people may place India on the fashion map, the people in India still have to understand the fashion industry, the designers have to stop aping the west or get stuck in what the west assumes India is capable of. The west has to recognise India as not only a land of cheap outsourced export and manufacturing units, but also a formidable competition in terms of design and innovation too. And the day that the “Indian fashion weeks”, are noticed by international buyers (and not in the small amounts as now), and gets into their calenders, is still slightly far.