Anita Dongre is one of the few designer in india today who can truly be called a global designer. She is one of the first people to dare launch a line of casual chic - western wear rather at time when embroidered traditional wear was the only option available for designer clothing. Salon India spoke to her about her style and more.
Q: You have been a part of the fashion industry for nearly 2 decades. How have things changed.
A: I may have been here for a long time and done a lot of shows, but I feel every show is like my first one. One has the same nervousness, enthusiasm and excitement to work on the look or create the clothes, put make up, the hair, the music together. It is always exciting. Every show is as important as the last one.
Q: What is the relevance of Make Up and hairstyle in fashion?
A: They are absolutely relevant. The make up and hair; the shoes and the accessories are as important as the clothes because each factor counts. They are very very important to any fashion show or even to the look of a garment. The same girls look very different without make - up and the look completely changes with make up on the ramp. The whole show can be differently presented by changing the make up. It completes the make up.
Q: What is your contribution in planning make up and hair for your shows?
A: I mostly like to know exactly what my look will be for each collection. But it differs a lot of times from show to show. Most of the times we keep the look decided, but there are times when we decide to change the look just hours before the show. Sometimes at the last moment we realise that a certain look doesn't work. I work very closely with my own team of stylists if that situation comes. Usually I like to be prepared before hand. I like to try on the make up and hair during the garment trials.
Q: Which features of the face do you prefer to highlight?
A: Usually for my shows, I do not like to do very dramatic looks. I like the make up to be as clean and natural as possible. So there is not a specific part of the face I like to highlight. As long as the model looks beautiful.
Q: What is your favourite make up brand?
A: I personally am not too much into make up. For the shows I leave it up to the make up artist to decide what brand they want to use. It all depends on the professional which brand he prefers to use. Personally I own very minimal make up.
Q: Who is your preferred make up artist for the shows?
A: They are all brilliant. I have had the opportunity to work with some of the best in the industry for the shows and my shoots. They are all fantastic. Be it Namrata Soni who I am personally very fond of or Mickey Contractor. They are all fantastic to work with.
Q: Any muse and the stars that you find most comfortable to work with?
A: In Bollywood care there are so many I dress and I like to dress. I am very comfortable with all of them. Some of the new girls are absolutely beautiful. They have beautiful personalities and that always makes the garment look better. Its the woman who makes the garment what it is. They can make any garment look glamourous. No particular favourites for me. I just love the girls I have worked with I do not want to name any one of them as my favourite.
Q: What are your upcoming plans? Any new ventures?
A: A short break and then back to working on the collection for my two upcoming shows. We have already started working on the Lakmé Fashion Week Summer/Resort 2013 show. We are simultaneously working for Fall-Winter 13 - 14 shows in the coming year. Also, we are going to start working for the bridal wear shoot. The New Year brings in a lot of exciting work for the team and we are looking forward to it.