How has the journey been so far?
The journey so far has been very rewarding. Working with craftsman from various states of India has been a scintillating experience. The biggest challenge faced was to get the craftsmen to adapt, experiment and change to adapt to modern day styling. They live in their time zone and it is near impossible to get them to transform.
What is your USP?
My USP is an amalgamation of crafts and colour combinations. By combining various techniques we recreate exceptionally unusual garments.
Tell us about the evolution of trends in the fashion industry.
Trends are basically set internationally and are adapted in India. The recent trend of using indigenous crafts has caught on hugely. Indianwear trends are, however, in the process of evolving within the country.
What are your favorite hair and make-up products?
Lancôme, Estee Lauder and Mac
Who is your favorite hair and make-up artist?
My favorite hair stylist and make-up artist are Ambika Pillai and Clint Fernandes respectively.
What key factors does make-up and hair have to play in fashion?
Make-up and hair enhance and further project a garment’s look. It is very important to have the correct statement or else the garment can look less dramatic than expected.
How do you plan and co-ordinate with the make-up artist during a fashion show?
We first decide on the concept and look of the show. Based on the theme the hair and make-up is decided. A meeting is held and looks and ideas are shared. Further a mock is done on the model with the clothes to finally seal the final look.
Your muse/or a celebrity who you would like to work with…
I would love to work with Sri Devi
Any newcomer you think has a strong style quotient…
What are your future plans?
Right now I’m fully absorbed in developing my Bridal couture line which will be launched very soon. I’m very excited about it as it is a project I have set my heart and mind on.
|Niki Mahajan S/S 2013 collection|
This article first appeared in Salon International April 2013 Edition