The 46th edition saw a new set-up for the packaging, beauty and spa, nails and hair sectors. The figures for the forthcoming edition reveal a significant result: 2,390 exhibitors from around the world came together on this platform, representing a clear increase compared with the 2012 edition. It saw a footfall of around two hundred thousand people this year.
There were several new companies from different countries like Indonesia, India, Japan, Colombia and Pakistan, which joined previous participants from Europe, the United States, the Middle East, China and Brazil to create a total of over 1,500 overseas exhibitors, in their respective country pavillions with a opportunity for B2B meetings with established buyers. India, participating for the first time, bought 494 square metres of space and had 21 exhibitors.
Meetings for professional development planned for each product sector focussed on the themes of aesthetic medicine, beauty longevity and natural cosmetics.
Events, forums and workshops
For the packaging section a “show within the show” - Cosmopack, an exhibition area dedicated to packaging, machinery and contract production. To celebrate Italian technological innovation in the sector, Cosmopack organised, “The Lipstick Factory – An Italian Story”, with an area dedicated to the entire process of creating the “lipstick” product. A replica model of a company will be set up and the whole production chain will be on show.
Trend Forums - four days of meetings with the biggest experts on international trends, from digital media for the luxury sector to the latest trends in distribution and merchandising.
On Hair, the fashion catwalk where the international artistic teams unveiled the latest trends in hair fashion. Rusk, Robert Cromeans for Paul Mitchell, Angelo Seminara for Davines, Cobella for Professional by Fama, Tagliati X Il Successo.
Hair Ring that brought a selection of the best talents selected by the Camera Italiana dell’Acconciatura (Italian Chamber of Hairdressing) exhibited in their own dedicated area, taking it in turns to work at each of the four innovatively designed cutting stations. Cutting-edge fashion trends and looks were centre stage. The current bridal sector trends was presented by the Maison Acquachiara.
An area dedicated to Esthetiring and innovations from companies in the beauty sector presented a showcase providing opportunities for professional training. Spot-on-Beauty event gave the companies which have not attended the exhibition before, the opportunity to present their products to qualified international buyers.
Other forums were Beauty Avenue, a walkway running from the Piazza Costituzione entrance to the Beauty pavilions. The premium perfumery, Aesthetic Forum, Aesthetic Medicine Meeting.
The Hair Forum dedicated workshops for the hairstyling industry run by top professionals in the sector such as Toni Mascolo and Paul Mitchell were held on 2 days of the show.
“This edition of Cosmoprof,” declares Fabio Rossello, president of Unipro, “has revealed the competitiveness and professionalism of Italy’s contribution to the sector, despite fears for a domestic market influenced by the crisis. Even the general organisation of the event was guided by a sense of pragmatism that combined effectively with the quality and the profitable B2B opportunities that increasingly confirm Cosmoprof as an international platform for encounters between industry and the market.”
Meetings for professional development planned for each product sector focused on the themes of aesthetic medicine, beauty longevity and natural cosmetics.
Show: Cosmoprof Worldwide
Date: March 8 to 11, 2013
Venue: Bologna Fair District
This article first appeared in Salon International may 2013 edition